Star Wars Outlaws Has “the Biggest Marketing Campaign Ever for a Ubisoft Game”

There’s no shortage of excitement surrounding Star Wars Outlaws, and for a major AAA release carrying a license as massive as Star Wars, that doesn’t necessarily come as a surprise. As it turns out, however, the upcoming open world action-adventure title is shaping up to be a huge release even by Ubisoft’s standards.

During the company’s recent earnings Q&A (via MP1st), upon being asked about Ubisoft’s projections for Star Wars Outlaws’ initial sales (those being 5 million units sold in the current quarter, as per Nick Dempsey of Barclays), CEO Yves Guillemot explained that thanks in large part to “the biggest marketing campaign ever for a Ubisoft game”, the company is expecting “a …